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Dashboard analytics not matching what my SMTP provider reports

#82 Resolved
Steven Y. 279 days ago

My SMTP provider's own dashboard shows a different open rate than SubsiMail's dashboard for the same campaign. Which one should I trust?

Betty Nguyen Staff 279 days ago

Some mismatch is expected and normal — the two are measuring slightly different things. Your SMTP provider typically reports whether the message was successfully handed off/delivered, while SubsiMail's open/click tracking measures actual recipient engagement via tracking pixels and link redirects, which depends on images loading and can be affected by things like Apple Mail Privacy Protection pre-fetching opens automatically. For send/delivery/bounce counts, your SMTP provider's numbers are usually more authoritative since that's closer to the actual mail transaction. For opens/clicks specifically, ours is the more relevant number since that's what we're actually designed to track.

This ticket has been resolved. Its author or SubsiMail staff can reopen it to reply further.

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