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Do I need a dedicated IP to get started?

#23 Resolved
Samuel W. 229 days ago

Just getting started and trying to figure out sending infrastructure. Do I need to buy a dedicated IP, or is shared fine for a new account?

Melissa Rodriguez Staff 229 days ago

For most people starting out, shared sending (through your own SMTP provider like Gmail/Outlook, or a transactional provider) is actually the better choice. A dedicated IP with no sending history has zero reputation of its own and needs the same warm-up work a new domain does — except now you're solely responsible for that IP's reputation instead of benefiting from an established shared pool. Dedicated IPs make more sense once you're sending consistently high volume (tens of thousands+ per month) and want full control over reputation independent of other senders.

This ticket has been resolved. Its author or SubsiMail staff can reopen it to reply further.

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