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How long should I warm up a new domain before sending in volume?

#30 Resolved
Linda G. 137 days ago

Setting up a brand new domain just for cold outreach. How long should I expect warm-up to take before I can send at full volume?

Brian Campbell Staff 137 days ago

Plan on roughly 4–6 weeks for a completely new domain with no sending history. Start around 20–30 emails/day in week one, and increase by no more than about 50% week over week from there. Going faster than that is the single most common cause of a new domain getting flagged before it's even had a chance to build reputation. It's slower than most people want, but it's the difference between reliably landing in the inbox long-term versus fighting spam folder placement for months afterward.

This ticket has been resolved. Its author or SubsiMail staff can reopen it to reply further.

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