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Emails landing in Gmail promotions tab instead of spam, is that bad?

#48 Resolved
Christopher C. 339 days ago

Checked and my emails aren't going to spam, but they are landing in Gmail's Promotions tab instead of Primary. Is that considered a deliverability problem?

Melissa Rodriguez Staff 339 days ago

Technically no — Promotions tab placement isn't a deliverability failure, it's Gmail's content categorization, and it's a very different thing from spam folder placement. That said, it does hurt open rates in practice since a lot of people rarely check that tab. It's usually driven by content signals (heavy use of promotional language, lots of images/links, marketing-style formatting) rather than domain reputation. Writing emails that read more like a personal message — plain text, minimal formatting, no big promotional banners — tends to land in Primary more often, especially for cold outreach.

This ticket has been resolved. Its author or SubsiMail staff can reopen it to reply further.

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