SubsiMail
Why self-host Pricing Docs Changelog Support FAQ Log in Get started
Log in Get started

← Back to Support

Emails landing in Gmail promotions tab instead of spam, is that bad?

#48 Resolved
Christopher C. 384 days ago

Checked and my emails aren't going to spam, but they are landing in Gmail's Promotions tab instead of Primary. Is that considered a deliverability problem?

Melissa Rodriguez Staff 384 days ago

Technically no — Promotions tab placement isn't a deliverability failure, it's Gmail's content categorization, and it's a very different thing from spam folder placement. That said, it does hurt open rates in practice since a lot of people rarely check that tab. It's usually driven by content signals (heavy use of promotional language, lots of images/links, marketing-style formatting) rather than domain reputation. Writing emails that read more like a personal message — plain text, minimal formatting, no big promotional banners — tends to land in Primary more often, especially for cold outreach.

This ticket has been resolved. Its author or SubsiMail staff can reopen it to reply further.

Other tickets

Resolved CSV import fails with 'invalid byte sequence' error
Susan L. 2 replies
Open Can I rename my workspace/organization?
Benjamin H. 0 replies
Resolved TXT record limit — can I combine SPF and DKIM in one record?
Elizabeth H. 1 reply
Closed Deliverability tanked after switching sending domains
Rebecca M. 4 replies
Resolved Getting logged out constantly after I reset my password
Robert J. 2 replies

SubsiMail

The self-hosted alternative to Mailshake.

Documentation Setup guides Changelog Support Pricing Affiliates Terms of Service Privacy Policy Sitemap

Compare

vs. Instantly vs. Smartlead vs. lemlist vs. Apollo

Solutions

For agencies For recruiters

© 2026 SubsiMail.

We use Google Analytics to understand traffic to this site. It only runs if you accept -- see our Privacy Policy.