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What's the difference between a sending domain and a tracking domain?

#22 Resolved
Benjamin H. 306 days ago

I keep seeing both terms in the docs — sending domain and tracking domain. Are these supposed to be the same domain or different ones?

Laura Garcia Staff 306 days ago

They can be the same domain, but we generally recommend using a subdomain for each so they're easier to manage separately. Your sending domain is what appears in the From address (e.g. mail.yourcompany.com) and needs SPF/DKIM/DMARC set up. Your tracking domain is used for click/open tracking links and unsubscribe links, and just needs a CNAME pointing at our tracking servers. Using a subdomain like links.yourcompany.com for tracking (separate from your sending subdomain) is a good default — it keeps your root domain's reputation isolated from tracking-link behavior.

This ticket has been resolved. Its author or SubsiMail staff can reopen it to reply further.

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