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Should I use a subdomain for cold email instead of my root domain?

#46 Resolved
Jason J. 147 days ago

Currently sending cold outreach from our main company domain (the same one our regular business email uses). Should I be using a separate subdomain instead?

Brian Campbell Staff 147 days ago

Generally yes, for exactly this reason — cold outreach carries more deliverability risk than regular 1:1 business email (higher volume, more likely to get spam complaints), and if it's on the same domain as your regular email, a reputation hit from cold outreach can drag down deliverability for your everyday business email too. Using a dedicated subdomain (e.g. hello.yourcompany.com) isolates that risk — if the subdomain's reputation takes a hit, your main domain and regular email stay unaffected.

This ticket has been resolved. Its author or SubsiMail staff can reopen it to reply further.

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